EventCorp Services North America's Provider of Point of Experience Market ResearchElectronic Survey

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Methodology

The I-COUNT survey service combines portable data collection with state-of-the-art technology to rapidly commission and execute on-site studies. Whether your public is attendees, an audience, consumers, delegates, exhibitors, fans or any other constituent group, you’ll find EventCorp’s system to be the most cost-effective and time-efficient way of taking your public’s pulse – all using a system which is flexible, scalable, and completely customizable.

Designed for the immediate information demands and the breakneck speed of modern business, I-COUNT’s sophisticated touch-pad technology collects information at the touch of a button. In-depth, quantitative research and thorough, timely data is obtained by placing electronic data collection kiosks at strategic locations on your event or venue footprint. For the respondent, it’s an inviting, user-friendly, and fun experience. People are surveyed at the point of experience, guaranteeing fresh data. The ease of response facilitates large response rates – people actually Sponsorship Survey

stand in line to use the I-COUNT survey units - while self-selection virtually eliminates interviewer bias, and allows sensitive demographic questions to be asked and answered. Respondents of all ages and backgrounds are more apt to share the truth with the data units due to their inherent confidentiality and their own anonymity.

Approach

  • We work with you to identify the issues to be explored
  • You identify your specific information output objectives
  • We develop a questionnaire to meet those objectives and fully explore the issues
  • We load the questionnaire to the data collection devices
  • We collect data and gather responses using our proprietary technology in an accurate and efficient manner
  • Unload response data daily
  • Process, edit and tabulate the data
  • We generate daily interim reports suitable for review at event-in-progress management meetings
  • We generate a comprehensive summary report and communicate the results in clear, succinct, easy-to-read formats

An Easy 3 Step Process

1.  
Client identifies information output objectives
E;ectrpmoc Sirveu Creation
EventCorp develops survey

Forming Questionnaire

2.
Load questionnaire to survey unit.
Touch Screen

Gather responses


Unload Response Data

Touch Pad

3.
Process/Edit Response Data
Market Survey

Generate a report


Client makes management decisions based on factual results.
 E;ectrpmoc Sirveu Creation